Word-of-Mouth Marketing is all about belief. The best WOM case studies would have to be about religion, and that’s a perfect example here, too, because the question is: Why do we believe what others tell us? In a nutshell:
“…the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive.” -Wikipedia
So, one key ingredient is credibility. That’s why creating a buzz has as much to do with quality as it does with getting the word out – because of course you only want to turn all of your friends onto something that’s really, really great.
Another key ingredient is peer pressure. The more excited people are about a certain service, product or cause, the more likely we’ll want to check it out, too. (Certainly don’t want to get behind or be left out! )
Getting the parameters right and appyling this simple principle to a larger scale translates into major business success. Find out if our WOMM competencies will help you.
Google is to the world wide web what Warren Buffet is to investing: The Law, plain and simple. Now to the money: Google’s revenues may come mostly from AdSense, but without the Google search algorithms Google isn’t a verb – it’s just another tech company. What’s in it for us, though? Simple: Google is nothing less than Prometheus (a mind-bogglingly wealthy Prometheus, mind you) who has brought the flame of the Media Gods down to us mortals – enabling us to put ourselves on the map without spending a cent to do it. All we need is… what exactly?
1. A plan.
Ask people who care to help you with your planning. The more detailed, the better.
“There is no substitute for victory,” said General Douglas MacArthur. Google says, “There’s no substitute for fresh content.” One mustn’t be a pulitzer prize winning author to compete. In fact, the more colloquial your content, the fresher it’s bound to be. Write, write and write some more until your fingers fall off. Google shall reward you with better ranking until one fine day you’re top of the list. Don’t believe it? Try it and tell us what happens…
Not patience as in waiting around, but patience with ourselves. Just keep it up! Set a goal to get a certain number of links out there every week. Work and patience, young paduan…
Write us and we’ll send you a more detailed outline.
The traffic rating site Alexa says YouTube is the #4 site worldwide after Google, Facebook and Yahoo. You can get your ads onto the first three, no problem, nicely multiplying your visibility. YouTube, however, offers you the unique opportunity of leveraging your efforts to the nth degree. Video content, if it catches on, is an amazing buzz creation tool. There is no other platform that offers this kind of visibility, so it makes sense to start using it!
Now what? If you thought that what you need to market successfully on YouTube is some interesting or looney video content, you’re absolutely right. What you probably didn’t know, however, is that you can actually buy YouTube traffic and use it to your advantage. The important thing is doing it the right way at the right price. Drop me a note and I’ll give you some more information.
Let’s consider the real revenue pushers. Like email marketing. Does that mean spamming? Yes, if you want to turn off potential customers! It’s actually a lot more work than that – but then again you’re already doing it every day. Now think about taking better care of contacts. It makes a lot of sense to consider what you can offer people and then take the amazingly simple step of informing them about it. Newsletters are a good idea, usually BORING but they don’t have to be. Content is King, so make your readers look forward to opening your emails – make them smile while informing them about your products/services. It’s not that hard to do; just be humble.
And now getting into the really serious stuff… Have you made any calls lately? Call your customers and ask them what they’re up to. Now make cold calls. Cold calling is actually a lot of fun. If you don’t have contact lists, if you find the telephone receiver weighing 500 kilograms when you try to pick it up, or if you just don’t have the time, then leverage your smarts by making just one call: +43 699 10 90 70 20.
In case you still don’t know what Web 2.0 really is, it’s supposed to mean the new “version” of the Internet. That boils down to social media: social networking sites like Facebook, Twitter, MySpace and LinkedIn, plus blogs, forums and even Wikipedia. In short, the Internet used to be primarily a content resource. Now it’s also interactive – very interactive – and this will help your business if you just get into it.
The typical online business model involves setting up a site and then using it as a kind of business card. That’s a good start. Now put a blog on it – like this one. Now sign up on Facebook with your business and create a page that people can be “fans” of. While you’re at it, there’s soooo much more you can do. Of course we’ll help you get your online presence totally 2.0′d, get you into the networks with really, really cool content, and then when everything’s running smoothly we’ll hand the keys over to you. (Sounds really good when put that way )
And what about Internet Marketing? What’s the difference between SEO and SEM, anyway? Basically, one you work for, the other you pay for. It’s tricky at first if you don’t know what you’re doing, but I know of companies that rely solely on SEM to drive their sales! Strange, but true. As with everything on the Internet, the applications are endless.
Now go for it!
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