This service scheduled for launch in Fall, 2011

Africa is the world’s second-largest and second most-populous continent, after Asia, covering 6% of the Earth’s total surface area and 20.4% of the total land area. With a billion people in 61 territories, it accounts for about 15% of the world’s population. The continent is surrounded by the Mediterranean Sea to the north, both the Suez Canal and the Red Sea along the Sinai Peninsula to the northeast, the Indian Ocean to the southeast, and the Atlantic Ocean to the west, plus Madagascar and various island groups.

Despite the relatively high state of industrialised development in South Africa and the North African nations, the continent of Africa remains the world’s poorest and most underdeveloped. Poverty, illiteracy, malnutrition and inadequate water supply and sanitation, leading to poor health, affect the majority of people on the African continent. Still, from 1995 to 2005 Africa’s economic growth averaged 5%. Some countries experienced still higher growth rates, notably Angola, Sudan and Equatorial Guinea based on expansion of oil extraction capacity. It is worth noting that Africa has 90% of the world’s cobalt, 90% of its platinum, 50% of its gold, 98% of its chromium, 70% of its tantalite, 64% of its manganese and a full third of its uranium. The Democratic Republic of Congo alone has more than 30% of the world’s diamond reserves, and 70% of the world’s coltan – used in most most mobile phones. Guinea is the world’s largest exporter of bauxite. Out of interest in these natural resources, Chinese companies invested a total of US$1 billion in Africa in 2007.

Media
Many African countries have experienced an explosion of media in the past decade due to legal changes (or in some places the non-application of some prior law), especially reform which permitted the relatively free development of private media – whether on the commercial or community level. Some countries, like Ethiopia, still keep the entire media landscape on a short leash and maintain very low media density per capita, while others, like South Africa, have long been relatively free. Indeed, almost all African countries still have mostly state-owned media assets, especially in radio and television broadcast. However, the advent of online media access through wireless Internet is circumventing the lack of land-line service and increasingly providing the African continent with a wholly new level of information access.

Contact us to learn more about more efficient publicity in an emerging market worth US$ 2.572 trillion in purchasing power.

African Countries:
Algeria
Angola
Burundi
Cape Verde
Central African Republic
Chad
Comoros
Democratic Republic of the Congo
Congo Brazzaville
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Guinea
Guinea-Bissau
Ivory Coast
Kenya
Liberia
Libya
Malawi
Mauritania
Mozambique
Nigeria
Rwanda
Sierra Leone
Somalia
South Africa
Sudan
Swaziland
Tanzania
Uganda
Zambia
Zimbabwe
Benin
Burkina Faso
Cote D’Ivoire
Ghana
Botswana
Sao Tome and Principe
Lesotho
Madagascar
Mali
Tunisia
Togo
Morocco
Mauritius
Namibia
Niger
Senegal
Cameroon
Seychelles