Sweden has a mixed economy with excellent infrastructure and a skilled labour force. Timber, hydropower and iron ore are the major resources for an economy that relies heavily on foreign trade. Sweden’s engineering sector accounts for 50% of output and exports, followed by telecommunications and the pharmaceutical and automotive industries. Sweden’s industry is overwhelmingly in private control; unlike some other industrialized Western countries like Austria and Italy, publicly-owned enterprises were never of major importance. Agriculture accounts for 2 percent of GDP and employment.

Media
Swedish adults are very fond of their local and regional newspapers. Circulations are still high when compared to Western averages, while free dailies in the major cities remain very popular. Television is purely digital and advertising revenues are rebounding since 2009. Radio, with 75% reach, is heavily consolidated amongst two major holders. Internet use is very high at around 90%, making good social media and Internet media campaigns highly effective in terms of reach. Include Sweden in your media marketing efforts.

Population: 9,190,950 (2009)
Capital city: Stockholm
Official language: Swedish
Official currency: Swedish Krona (SEK)
Top-level domain: .se

Publicity
MilestoneMedia Publicity is your most effective, most direct access possible to literally thousands of news outlets the world over. The MilestoneMedia team is made up of experienced native speakers ready to translate and personally deliver your message to their established media contacts within 24 to 48 hours. And, since media publicity is an ongoing effort, we’ve made our pricing as transparent and attractive as possible so you can easily and reliably implement any size campaigns into your cost projections. Please feel free to inquire at your convenience.

Social Media
Social media management by Milestone Media is an easy way to establish and maintain a dynamic, fresh online presence in the markets you need to be in – for a low monthly fee. When implemented in conjunction with a PR and/or advertising campaign, localised blogging and social networking strengthens your image while gaining valuable interaction. Of course you can count on full, competent reporting in your language. What’s more, we’ll work together to evaluate your traffic, explore tracking options and create/utilise tie-ins. Contact us to learn why more and more companies are saving time and effort through this truly global solution.

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