Important are the two global cities and economic centres of Zürich and Geneva. Switzerland is one of the richest countries in the world by per capita gross domestic product, with a nominal per capita GDP of $67,384. Zürich and Geneva have respectively been ranked as having the second and third highest quality of life in the world.

The Swiss Confederation has a long history of neutrality—it has not been in a state of war internationally since 1815—and was one of the last countries to join the United Nations. Switzerland is home to many international organisations like the Red Cross, the World Trade Organization and the second largest UN office.

Switzerland has a stable, modern and one of the most capitalist economies in the world. Switzerland is also home to several large multinational corporations. The largest Swiss companies by revenue are Glencore, Nestlé, Novartis, Hoffmann-La Roche, ABB and Adecco. Also notable are UBS AG, Zurich Financial Services, Credit Suisse, Swiss Re, and The Swatch Group. Switzerland is ranked as having one of the most powerful economies in the world.

Chemicals, health and pharmaceutical, measuring instruments, musical instruments, real estate, banking and insurance, tourism, and international organisations are important industries in Switzerland. The largest exported goods are chemicals (34% of exported goods), machines/electronics (20.9%), and precision instruments/watches (16.9%). Exported services amount to a third of exported goods

Population: 7,739,100 (2009)
Official language: German, French, Italian, Romansch
Official currency: Swiss franc (CHF)
Top-level domain: .ch

Publicity
MilestoneMedia Publicity is your most effective, most direct access possible to literally thousands of news outlets the world over. The MilestoneMedia team is made up of experienced native speakers ready to translate and personally deliver your message to their established media contacts within 24 to 48 hours. And, since media publicity is an ongoing effort, we’ve made our pricing as transparent and attractive as possible so you can easily and reliably implement any size campaigns into your cost projections. Please feel free to inquire at your convenience.

Social Media
Social media management by Milestone Media is an easy way to establish and maintain a dynamic, fresh online presence in the markets you need to be in – for a low monthly fee. When implemented in conjunction with a PR and/or advertising campaign, localised blogging and social networking strengthens your image while gaining valuable interaction. Of course you can count on full, competent reporting in your language. What’s more, we’ll work together to evaluate your traffic, explore tracking options and create/utilise tie-ins. Contact us to learn why more and more companies are saving time and effort through this truly global solution.

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