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Otherwise known as Central & South America, “Latin” America is comprised of the Spanish, Portuguese and French-speaking countries and territories south of the United States. The states within this huge region, most long plagued by political instability, currency crises and poverty, have almost all seen significant economic growth over the past deacade.

Shared language is the greatest inherent benefit of this region: The sphere of influence of the Spanish language worldwide is mainly due to over 300 million native speakers in Latin America: along with 40 million native Spanish speakers in the U.S.A. alone, this includes Mexico, all of Central America (including Belize at over 45%), Cuba, Dominican Republic and other Caribbean islands, and the entire western half of the South American continent. Most of the other half is occupied by Brazil where Portuguese, the official langage, is similar enough to Spanish to enable 30% of the population there to speak it fluently as a second language.

Almost all Latin American and Caribbean economies have made significant steps forward politically and economically since the 1980’s. It is interesting to note that, by 2050, Brazil and Mexico are expected to be the world’s 4th and 5th largest economies respectively (currently 9th and 11th according to purchasing power parity). Argentina, Colombia, Venezuela, Chile and Peru are all top-50 economies and growing. With Brazil internally-driven market leading the way, with regional free-trade agreements (Nafta, Mercosur) becoming more and more established, with America’s proximity to and interest in the region and last, but not least, with hundreds of trillions of dollars managed via various Caribbean financial centers, financial stability and a positive outlook are certain for this key global powerhouse.

Media
The history of media in Latin America has long been a story of strong political influence. This legacy is clearly apparent in most Latin American countries today, one example being the Azcárraga family in Mexico – who not only controls Mexican television but is the top producer of Spanish-speaking content worldwide. For the most part, however, the established media has been adequately responsive to globalisation and the advent of the Internet. All across the region, one market after another is reaising gains from better networking, communications and knowledge sharing via high-traffic social networking sites, thousands of blogs and, therefore, more vibrant print and broadcast outlets learning how to profit from new tie-in advantages. All this makes the Latin American region is a highly interesting growth opportunity. Ask how we can help you get there…and get the word out.

Latin American Countries
Argentina
Belize
Bolivia
Brazil
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Falkland Islands (British Overseas Territory)
French Guiana (French Overseas département)
Guatemala
Guyana
Haiti
Honduras
Jamaica
Mexico
Nicaragua
Panama
Paraguay
Peru
S. George & S. Sandwich Islands (British Overseas Territory)
Suriname
Uruguay
Venezuela

Caribbean Islands
Anguilla (British Overseas Territory)
Antigua and Barbuda
Aruba (Kingdom of the Netherlands)
Bahamas
Barbados
British Virgin Islands (British Overseas Territory)
Cayman Islands (British Overseas Territory)
Dominica
Grenada
Guadeloupe (French Overseas Département)
Martinique (French Overseas Département)
Montserrat (British Overseas Territory)
Netherlands Antilles (Kingdom of the Netherlands)
Puerto Rico (U.S. Territory)
Saint Barthélemy (French Overseas collectivity)
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French Overseas collectivity)
Saint Vincent and the Grenadines
Trinidad and Tobago
Turks and Caicos Islands (British Overseas Territory)
United States Virgin Islands (USA)