Let’s consider the real revenue pushers. Like email marketing. Does that mean spamming? Yes, if you want to turn off potential customers! It’s actually a lot more work than that – but then again you’re already doing it every day. Now think about taking better care of contacts. It makes a lot of sense to consider what you can offer people and then take the amazingly simple step of informing them about it. Newsletters are a good idea, usually BORING but they don’t have to be. Content is King, so make your readers look forward to opening your emails – make them smile while informing them about your products/services. It’s not that hard to do; just be humble.

And now getting into the really serious stuff… Have you made any calls lately? Call your customers and ask them what they’re up to. Now make cold calls. Cold calling is actually a lot of fun. If you don’t have contact lists, if you find the telephone receiver weighing 500 kilograms when you try to pick it up, or if you just don’t have the time, then leverage your smarts by making just one call: +43 699 10 90 70 20.