Word-of-Mouth Marketing is all about belief. The best WOM case studies would have to be about religion, and that’s a perfect example here, too, because the question is: Why do we believe what others tell us? In a nutshell:

“…the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive.” -Wikipedia

So, one key ingredient is credibility. That’s why creating a buzz has as much to do with quality as it does with getting the word out – because of course you only want to turn all of your friends onto something that’s really, really great.

Another key ingredient is peer pressure. The more excited people are about a certain service, product or cause, the more likely we’ll want to check it out, too. (Certainly don’t want to get behind or be left out! )

Getting the parameters right and appyling this simple principle to a larger scale translates into major business success. Find out if our WOMM competencies will help you: +43 699 10 90 70 20.